EXPLORE WHAT'S OUT THERE
Having worked with over 200 European founders and some 40 teams, I help companies build scalable operations and launch into new markets. Living in both countries, I focus on companies expanding to Austria and the Netherlands.
Grounded in my PhD research in neuroentrepreneurship, I train leaders on exploration, innovation and adaptation.
Beyond work, I am outdoors, finding calm in motion.
Research & strategy for business expansion into new markets.
Interim support to gain traction in new markets.
Cognitive-behavioral leadership trainings on innovation, adaptation and resilience.
Entering a new market without clarity on your product–market-fit is costly and slow. By analyzing the market, talking to customers and industry experts, I will identify your customer's real pains and match them with your offering.
Each market has its own logic. I translate your proposition into locally relevant stories - based on customer segments, cultural nuances, and competitive dynamics.
From sparring to detailed planning, I help you build an actionable plan for entering a market.
With insight into local buyer behavior and networks across the ecosystem, I support you in identifying and approaching your first clients in the market.
Local culture can make or break your expansion. As a native Austrian with 10 years of expat experience in the Netherlands, I turn your Kasspressknödel into Stamppot, and your Poffertjes into Powidltascherl.
Innovation thrives in environments that stimulate divergent thinking, opportunity recognition, future-simulation, self-efficacy and curiosity. I help you build these capabilities by translating neuroscientific research into applied tools for your teams and leaders.
During times of uncertainty, adaptability outshines efficiency. I equip leaders with tools to switch smoothly between states of exploration, execution and adaptation - using evidence-based methods to sharpen attentional control, cognitive flexibility, and affective resilience.
w [at] langeder.nl